
Here you will find useful statistics and insights, starting from general data about the overall usage of Instagram stories, to real case studies that give evidence about the performance of the Instagram story ads.

In this relation, we have interesting stats to prove why this social media format has taken such an important place in almost every marketing strategy. All these activities, contribute to the high adoption of the story format. Users on both iPhone iOs and Android are able to use innovative features to make boomerangs, hands-free selfies, repost or just view stories of their favorite influencers.


We are all aware that Instagram stories in a very short time have acquired the attention of every marketer in the world and managed to take over the stories go to the platform from Snapchat and TikTok.Īccording to the latest Instagram updates the platform is evolving beyond the square photo format, and it’s placing a huge bet on the Instagram video formats.
